Blog
Playbooks and how-tos for marketing in a world of live events — suppression lists, send timing, and turning geography into a real-time signal.
Marketing during a natural disaster: when to pause, when to keep going
A practical playbook for marketers: how to avoid tone-deaf sends during wildfires, hurricanes, and other disasters — without blunt nationwide pauses that cost you revenue.
How to build a marketing suppression list for disaster zones
Most teams build disaster suppression lists by hand and ship them too late. Here's why DIY news-monitoring fails, the data sources that actually work, and a faster way to do it.
Beyond ZIP-code targeting: adding real-time event context to geo campaigns
Geo-targeting tells you where your audience is. It doesn't tell you what's happening there right now. Here's how event context turns a static map into a timing signal.